Dos Equis
A team of 10 female and one male brand ambassador joined the Dos Equis
team to promote "The Most Interesting Man in the Wold" campaign. Decked
out in safari gear, the team helped attendees earn rewards by climbing a
rock wall, running through a pit of quicksand, roping a crate,
rummaging through a box filled with bugs, playing a computer game and
hunting for four-digit codes. Whoever was able to find five different
codes had the chance to win the grand prize, a trip to Mexico as the
photo journalist for the "Most Interesting Man in the World."
